Customer Preference & Feedback Survey Template
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Customer Preference & Feedback Survey Template

Collect customer preferences and feedback with a customizable survey template on NoteForms

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Customer Preference & Feedback Survey

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This Customer Preference & Feedback Survey template is designed to help businesses gather actionable insights directly from their customers, including satisfaction ratings, feature usage, referral source, recommendation likelihood, and open-ended comments.

Why and when to use such a form

  • After product launches or service interactions to gauge customer satisfaction
  • During periodic feedback cycles to track changes in preferences over time
  • When planning new feature development or marketing campaigns based on real user input
  • To identify areas for immediate improvement and to measure overall experience

Who the target audience is and why it's beneficial

  • Customer service teams seeking direct feedback to improve support processes
  • Marketing and product managers aiming to understand which features resonate most
  • Business owners looking to boost satisfaction and word-of-mouth referrals
  • Any organization that values data-driven decision making and customer-centric strategies

Why NoteForms is the best tool to build this form

  • Intuitive drag-and-drop builder for quick customization without coding
  • Built-in field types like email, radio buttons, dropdowns, and long text to cover all question formats
  • Responsive design ensures customers can complete the survey on any device
  • Real-time data collection and simple export options to streamline analysis

Frequently asked questions

Everything you need to know about this template.

What is the primary purpose of the Customer Preference & Feedback Survey template?
The primary purpose is to collect structured feedback from customers on their overall experience, feature usage, referral source, and likelihood to recommend, enabling data-driven improvements.
When and why should businesses use this form template?
Businesses should use this template after key touchpoints—such as post-purchase or quarterly check-ins—to measure satisfaction, identify feature popularity, and gather insights for product and service optimization.
Who is the target audience for this survey and how do they benefit?
Customer service teams, marketing managers, product owners, and business stakeholders benefit by gaining clear insights into customer preferences and satisfaction to guide strategic decisions.
Why is NoteForms the best option to create this survey?
NoteForms offers an intuitive drag-and-drop interface, a full set of field types, mobile responsiveness, and real-time data collection, making survey creation and analysis fast and accessible for all users.

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How NoteForms works

1
Copy the template and change it the way you like

Click here to copy this template and start customizing it. Change the questions, add new ones, choose colors and more.

2
Connect your Notion workspace

Connect your workspace. Share only what's needed. Submissions are only stored in Notion, your data is safe with us.

3
We create a Notion database for you

Once you're done customizing the template, we create a database in your Notion workspace for you to receive submissions.

4
Embed the form or share it via a link

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